To say the least, businesses across the United Kingdom have been facing an unprecedented amount of turbulence over the past 12 months. Not only has the Coronavirus pandemic caused an untold amount of volatility across the online community, but consumer preferences and habits are also changing. This is why remaining ahead of the proverbial curve has never been more important. Still, the first step involves appreciating what has already take place. Let us take a look at some interesting observations as well as what they signify for medium to large organisations throughout the country.
Dealing with More Complex Database Management Solutions
The role of database management has become extremely complex. This is largely due to the fact that the associated software programs are now highly precise; each bundle intended to perform a specific action. While businesses will obviously benefit from a greater level of in-house efficiency, license management is no longer a simple task when dealing with well-known platforms such as Oracle.
This is why many businesses are choosing to employ bespoke third party solutions such as the Oracle license management USU has developed. Issues such as compliance, EULA obligations and expired products can therefore be identified at an early stage; enabling stakeholders to take the appropriate actions at the right times. If anything, the notion of proactive license management should become even more relevant in the not-so-distant future.
Understanding the Growing Role of Social Media
Most business owners are already aware that developing a strong social media presence represents one of the core components to success. However, these communities can sometimes represent double-edged swords. Just as a powerful online presence can help to boost the reputation of a brand, negative publicity can likewise have a profound impact. In fact, recent studies have shown that an incredible 48 per cent of all firms throughout the United Kingdom have suffered from negative client feedback and fake news posts.
This is why stakeholders and managers need to be even more cognisant of how their operations are being perceived. Some of the ways in this this can be accomplished include:
- Engaging with clients on a regular basis.
- Monitoring all news feeds.
- Positively responding to any negative sentiments.
- Creating relevant and updated stories.
As many consumers take social media into account when making important buying decisions, it only stands to reason that companies need to fully understand how they are being perceived by the general public.
Adapting to the Flux of the Digital Business Landscape
Although the observations above may come as a shock to some, they should also serve as a timely reminder that larger organisations always need to keep abreast of how the online community is evolving. They will therefore be able to “go with the flow” as opposed to being caught in an unfamiliar scenario that could very well damage their reputation.
Procuring cutting-edge CRM systems, ensuring that customer preferences are taken into account and curating a strong social media presence are some of the most effective ways to remain well ahead of the domestic competition.
How UK Businesses Can Make the Most Out of a Changing Digital Landscape