- Four new dealers, strengthen Skywell’s presence in South Wales
- Panda Motors, (Swansea) shortly celebrates 40th year in business
- J&J Motors appoint Skywell into Haverfordwest, Llanelli & Bridgend
- New appointments take representation to five sites across South Wales, reducing customer drive time
[8th December, Cirencester] Skywell is delighted to announce the appointment of four new sites across South Wales. Existing dealer Bob Davies Car Sales (in Ebbw Vale) joined the Skywell franchise earlier in 2025, and will now be joined by Panda Motors (Cwm Level Road, Swansea), and J&J Motors across three sites in Haverfordwest (St Peters Road, Johnston), Llanelli (Crosshands Business Park, Crosshands) and Bridgend (on the A48, Laleston).
Panda Motors was established in Swansea in 1986 by ex-Swansea City chairman and ex-Llanelli football club owner, Robert Jones. Robert still takes an active interest in the business, which is now run by his son Anthony Jones, who has worked in the business since 1991. The family-run business has built up a strong local presence, with a reputation for great customer service – online scores achieved of 4.5/5.0 (Google) and 4.8/5.0 (Facebook) from feedback of more than 250 customers.
Having been previous franchisees for Skoda, Subaru, Daihatsu, Proton and for the last decade MG (for whom they remain an authorised repairer); Panda Motors have spent the last decade specialising in the sale and aftercare of electric vehicles, making them well-placed to join the Skywell franchise.
Anthony Jones, Managing Director, Panda Motors, said: “We are delighted to be appointed as a main dealer for Skywell. We see electric car adoption as an essential part of protecting the environment we live in, and Panda Motors’ core values align perfectly with the core values of Skywell – trust, quality and value for money. It’s central in everything we do”.
J&J Motors operate across three sites from Haverfordwest on the western Pembrokeshire peninsula, to Bridgend in the South. The original approach of owners Jackie and John Plimmer of selling “excellent value for money cars supported by first class customer service”, matches Skywell’s philosophy.
Having set the business up in Porthyrhyd in 1984, J&J Motors has expanded to four sites including its indoor used car superstore at Crosshands, Llanelli, with an impressive 45-car showroom. J&J Motors celebrated their 40th anniversary last year, and remains family owned.
John Plimmer, Managing Director, J&J Motors said: “We’re delighted to announce that J&J Motors has proudly taken on the Skywell franchise, bringing an exciting new era of innovative electric mobility to South Wales. As a business with more than four decades of trusted heritage across the region, J&J Motors has always been built on strong community roots, a commitment to quality, and long-lasting customer relationships.”
“We’re excited to welcome Skywell to our showroom and to continue serving the people of South Wales with the passion, integrity, and care they’ve come to expect from J&J Motors over the last 40 years.”
“Taking on the Skywell brand is a natural step forward for us. It reflects our ongoing dedication to offering drivers the very best in modern, sustainable vehicle technology—backed by the same customer-focused approach that has defined J&J Motors from day one.”
Skywell now has representation across 17 locations in the UK from Lancashire in the North of England, to Norfolk in the East and Devon in the South West of England.
David Clark, General Manager, Skywell UK said: “We offer a low-cost franchise for our dealer partners, and we have exciting new products coming through over the next 18 months, including a new electric C-segment hatchback and all-electric large panel van.
“I’m proud to welcome both Panda Motors and J&J Motors to the Skywell Dealer network ahead of an exciting year ahead in 2026. Both businesses are well established, have a long history of offering great levels of customer service and are fully committed to electrification, which will assist us in our growth plan next year.
As we continue to increase representation of Skywell dealers with our emphasis upon ‘local heroes’, the appointment of our four new sites, creates a strategic network in South Wales, reducing the customer drive time in the region to any of our showrooms, to less than 45 minutes or 30 miles.”